One of the best ways to expand the reach of your restaurant’s Instagram photos is using popular hashtags.
Too often I see restaurants completely missing the point of hashtags and how to use them. So, I decided to write this blog post and a video to explain the reason behind hashtags and how to find, then use them properly.
The keys to success with hashtags are:
- Local focused tags
- Content relevant tags
- Popular hashtags
In the video I use the example of finding food related hashtags for a restaurant in New York City. We go through the process and search for tags, then find really popular and relevant tags for their posts. Tags like #nyceats, #nycfoodie, #newforkcity are great examples that will expand your reach and help you grow your instagram followers.